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Provider Filter

The Provider Filter lets you show or hide individual tracking providers, making it easy to focus on specific tools during debugging. Hidden providers persist across DevTools sessions.

Opening the Filter

Click the Provider Filter button (filter icon) in the toolbar, or press Ctrl+Shift+F.

The filter opens as a popover panel showing all 59 providers organized by category.

Provider Groups

Providers are organized into collapsible categories matching the Provider Reference:

  • Analytics — GA4, Adobe Client-Side, Adobe Server-Side (AEP WebSDK), Amplitude, Mixpanel, Matomo, Piwik PRO, AT Internet, Comscore, Parse.ly, Medallia DXA, RudderStack
  • Tag Managers — Google Tag Manager, Tealium, Segment, Ensighten, Piwik PRO TM
  • Marketing & Advertising — Google Ads, Meta Pixel, Bing Ads, Adform, DoubleClick, Criteo, Seznam Sklik, TikTok, X, Pinterest, The Trade Desk, Reddit, Snapchat, Spotify, Amazon Ads, Outbrain, Teads, RTB House, Sojern, Brevo, Invoca, HubSpot
  • Session Replay — Hotjar, Microsoft Clarity, FullStory, Crazy Egg, Glassbox
  • A/B Testing — Optimizely, Dynamic Yield, Split, Omniconvert
  • Visitor Identification — LinkedIn, Demandbase, 6Sense
  • Customer Engagement — Braze, Lytics
  • CDP — mParticle, Tealium EventStream
  • Adobe Stack — Adobe Target, Adobe ECID, Adobe Launch (CN)
  • Other — Microsoft Clarity Tag

Click a category header to expand or collapse its provider list.

Per-Provider Toggle

Each provider is shown as a pill/toggle button.

  • Visible (default) — The provider is highlighted and its requests appear in the list
  • Hidden — Click to dim the provider; its requests are hidden from the list
  • Color coding — Each pill shows the provider’s assigned color for visual consistency
  • Request count — A superscript number shows how many requests from this provider are currently captured

Clicking a provider pill toggles its visibility — no confirmations or extra steps needed.

All / None Buttons

Each category group has All and None buttons for bulk operations.

  • All — Makes all providers in the category visible
  • None — Hides all providers in the category

These are useful for quickly isolating a single category or resetting after focused debugging.

A search input at the top of the popover lets you quickly find a specific provider by name. This is helpful when you know which provider you want to toggle but don’t want to scroll through categories.

Persistence

Hidden providers are saved to chrome.storage.local and persist across:

  • DevTools close/reopen
  • Page navigations
  • Browser restarts

This means you can set up your preferred provider visibility once and it stays that way until you change it.

Active Indicator

When any providers are hidden, the Provider Filter toolbar button shows a visual indicator (dot or badge). The Filter Bar also displays a chip like “GA4 hidden” to remind you that some providers are filtered out.

Workflow: Single Provider Isolation

To debug only one provider:

  1. Open the Provider Filter (Ctrl+Shift+F)
  2. Click None at the top to hide all providers
  3. Find and click the provider you want to debug
  4. Close the popover — only that provider’s requests are visible

Workflow: Migration Testing

When migrating from one provider to another (e.g., Universal Analytics → GA4):

  1. Open the Provider Filter
  2. Show only the two providers you want to compare
  3. Trigger events on the page
  4. Compare the requests side by side in the list

Tips & Best Practices

  • Isolate for debugging — Hide all providers except the one you’re debugging to reduce noise
  • Combine with text search — Use provider filter + text search for very precise filtering
  • All/None for quick reset — Use the bulk buttons instead of toggling providers one by one
  • Persistence for long projects — Set your filter once and it stays across sessions, perfect for multi-day debugging projects
  • Remember the active indicator — If you’re not seeing expected requests, check if the Provider Filter button has an indicator showing some providers are hidden

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